Graphic Artists Guild Workshop hosts Susan Straub-Martin for a workshop on building your brand.
Consider yourself a brand, a commodity. What would you like your customers to know about you? This 90 minute workshop will provide the tools to identify who you are as a brand and focus on how to use this information to get the types of projects, jobs and clients you desire.
-Introduction to branding
-Identifying your target market
-Who you are as a brand-hands-on exercise
-Writing the brand statement
-Crafting your new collateral: business card, resume, elevator pitch
-How does this change what you are currently doing
-Crafting a killer LinkedIn Profile
Graphic Artists Guild Members $11.34
Prof. Assoc. Member $16.52