Qualitative Research: What's Now, What's Next?

  • The Lake Union Cafe 3119 Eastlake Avenue East Seattle, WA

Puget Sound Research Forum's March Luncheon.

Qualitative researchers on the agency and client sides share and invite perspectives on qualitative research. What roles do live, virtual and hybrid methods play? What are the next techniques to consider? As always, what should we do to ensure that we benefit from the perspectives from representative constituencies, not only the most reachable or the most engaged?

The panel:

  • Scott Klein, a Market Research Manager at Big Fish Games where he oversees market research, game play testing, UX research and web analytics. 
  • Jennifer McLean Oliver, a cognitive psychologist and senior user researcher at Blink UX focused on helping clients better understand their customers and create technology that is efficient, effective and delightful to use. 
  • Jennifer McLean Oliver, a cognitive psychologist and senior user researcher at Blink UX focused on helping clients better understand their customers and create technology that is efficient, effective and delightful to use.
  • David Bauer, a partner at Hemispheres. He has found that one of the best ways to uncover strategic insights is to share experiences with people in their natural habitats.

Admission: $35 for PSRF members, $55 for non members

Event details