Sarah Barrett is fascinated by the way people interact with information in the wild and finds a deep personal satisfaction in constructing a well-ordered list. She believes a genuine interest in people and their interests is essential to the practice of information architecture and human-centered design.
Gary Carlson helps organizations from small local businesses to Fortune 100 companies boost revenue, customer satisfaction and efficiency via well executed information and knowledge management initiatives. Bringing over 20 years of experience as a taxonomist, consultant, and information strategist to every project, Gary’s current focus is helping companies develop their information infrastructure to deliver business success and satisfy customer goals.
Ryan Harasyn heads Substantial’s Design practice from strategy to implementation. His background with user interactions and digital brand experiences crosses an extremely wide-range of environments.
Seattle native Ted Leonhardt graduated from The Burnley School of Professional Art. In 1985, with his wife Carolyn, he established The Leonhardt Group (now FITCH). The Leonhardt Group grew to fifty employees and $10 million in annual fee sales by the time they sold in 1999. Ted and Carolyn moved to Europe where Ted served as Chief Creative Officer for FITCH Worldwide out of London through 2002. From 2003-2005 he was president of Anthem Worldwide, an international brand design group. Since then Ted has helped design firms and individuals get their fair share of the economic pie through his consulting practice. His new book Nail It. Stories for Designers on Negotiating with Confidence is now out as an e-book on iTunes and Kindle and will be in print in late January 2014.
Dan Saffer (@odannyboy) is an interaction designer and the author of four books on design, Designing Devices (2011), Designing Gestural Interfaces (2008), Designing for Interaction (2006, 2009), and Microinteractions(2013). Since 1995, Dan has designed devices, software, websites, and services. Millions of people every day use the products that Dan has designed. He regularly speaks at conferences and teaches workshops on interaction design all around the world.
Steve Shapero is a strategic, business-savvy technologist responsible for client delivery across all accounts at Substantial. Steve is also responsible for new business development and manages Substantial’s portfolio of accounts.
Informed by more than two decades of practice in user-centered design and research, Bram Wessel passionately believes that technology is not an end in itself but that it should enable natural experiences for actual humans. The broad theme that emerges from user research is that we care about the utility and quality of our experience, not just well-designed user interfaces. Bram is dedicated to “getting technology out of our way.”