Microinteractions: Designing with Details with Dan Saffer


Thursday, July 11, 2013

Mixer followed by presentation and Q&A with Dan Saffer.


The difference between a good product and a great one are its details: the microinteractions that make up the small moments inside and around features. How do you turn on mute on your phone? How do you know you have a new email message? How can you change a setting? All these little moments—which are typically not on any feature list and often ignored—can change a product from one that is tolerated to one that’s beloved. This talk provides a new way of thinking about designing digital products: as a series of microinteractions that are essential to bringing personality and delight to applications and devices. We’ll delve into the structure of microinteractions—Triggers, Rules, Feedback, and Loops—and talk about why you should: Bring The Data Forward, Don’t Start From Zero, Use What is Often Overlooked, and Long Loops.


Dan Saffer (@odannyboy) is an interaction designer and the author of four books on design, Designing Devices (2011), Designing Gestural Interfaces (2008), Designing for Interaction (2006, 2009), and Microinteractions (2013). Since 1995, Dan has designed devices, software, websites, and services. Millions of people every day use the products that Dan has designed. He regularly speaks at conferences and teaches workshops on interaction design all around the world.


6:30 Doors Open

7:00 Talk starts

7:45 Q&A


This event is made possible by the generous support of our sponsors.


projekt202 is the world leader in applying strategic design research to spark innovation. The company is actively changing the way people interact with technology around the world. Recognized by Gartner as an innovative and impactful vendor in application development, projekt202 creates emotionally rich and intuitive solutions that enable customers and end-users to access the full potential of technology in our connected world. projekt202 helps to create and bring to market compelling experiences through design research, interaction & visual design, application development, and digital marketing. Clients include Expedia, Microsoft, Samsung, Charles Schwab, NFL, PayPal, Pier1 imports, and more.

Aquent and Vitamin T

We help marketing and creative organizations work better. While AQUENT focuses on placing talent with fortune 500 clients, Vitamin T focuses on placing talent mid-size to smaller agencies in the more creative space. We spend our time connecting the best professionals in the industry. Sounds like a pretty sweet job, huh? We think so. Even better for you, we’ve been doing this for over 25 years as part of Aquent, so our talent network is unparalleled. We’re proud to say that we personally meet our candidates, have proprietary hands-on assessments, and are great at digging down to what our talent can do – and what they want to do – so that we can make the perfect match for our clients. Sometimes we also provide cookies and milk, just when you need them. (Milk not available in all states and provinces.) Why two brands? We think two is better than one!


This event is a joint collaboration by IA/UX Meetup, IxDA Seattle, Puget Sound SIGCHI, Content Strategy Meetup, and ASIS&T.