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Lessons Learned in e-Commerce UX and Taxonomy

  • One Union Square, 1st Floor Board Room 600 S University St Seattle, WA USA (map)

The Seattle Information Architecture & User Experience Meetup hosts Gary Carlson and Bram Wessel of Factor Firm for a talk about what they’ve learned from their experience with e-commerce clients, and implications for practitioners of taxonomy and user experience. Among the topics to be discussed: 

  • We know a company’s Brand impacts their UX, but it impacts taxonomy in ways you might not expect 
  • How not to confuse your customers by conflating merchandising and sales 
  • What’s very, very different about pre- and post- cart experiences 
  • Pre-cart findability, an often overlooked conversion factor 
  • Using analytics to inform design and taxonomy changes 
  • ROI is glittering and shiny, but there’s lots of work to do before you can truly measure it


Event details + Tickets