The Seattle Information Architecture & User Experience Meetup hosts Gary Carlson and Bram Wessel of Factor Firm for a talk about what they’ve learned from their experience with e-commerce clients, and implications for practitioners of taxonomy and user experience. Among the topics to be discussed:
- We know a company’s Brand impacts their UX, but it impacts taxonomy in ways you might not expect
- How not to confuse your customers by conflating merchandising and sales
- What’s very, very different about pre- and post- cart experiences
- Pre-cart findability, an often overlooked conversion factor
- Using analytics to inform design and taxonomy changes
- ROI is glittering and shiny, but there’s lots of work to do before you can truly measure it
$10