AIGA Seattle and POSSIBLE host the lunchtime talk, From Emotion to Trend to Opportunity. The session will explore the changing dynamics and pressures that are shaping the advertising agency space. POSSIBLE leverages the Creative Intelligence process to craft data-based insights that lead to creative work that is inherently smarter. In this presentation, they will explore where the work begins; in the field, with audiences, exploring their emotions, reactions and behaviors to the marketing trends around them. You'll take a look at examples and into POSSIBLE's work as they build programs that connect their clients to their specific audiences through these emotion-driven movements.
AIGA members $25, non-members $40