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The REI difference: online expertise at a house of brands

  • Surf Incubator 821 Second Ave Suite 400 Seattle, WA USA (map)

The Seattle Information Architecture & User Experience Meetup hosts Isaac Pattis of REI.  

Isaac Pattis will discuss some of the pains and pleasures of maintaining expertise across channels at REI. As a taxonomist on the Digital Retail team, he will speak directly to the maintenance of product attributes that support search and browse activities. He'll also touch on other areas of the business that overlap with this metadata. 


Event details + tickets