Back to All Events

Understand Your Customers: How to Conduct Effective Interviews

  • General Assembly 500 Yale Ave N Seattle, WA, 98109 United States (map)

General Assembly hosts an evening workshop with Zachary Cohn, Founder/CEO, Wonful, on conducting effective customer interviews.

What you'll learn:

  • Key techniques, tactics, and phrases that can be used during a customer interview
  • How to identify and avoid negative behaviors in interviews
  • The process of affinity mapping and insight generation to turn stories into actionable decisions


Event details