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How to make design important (to other people)

  • Artefact 619 Western Ave #500 Seattle, WA, 98104 (map)

This event is presented by IxDA Seattle. Thank you to Artefact for sponsoring!

Do you often find yourself explaining what design is and why it matters? Perhaps you have to convince coworkers, clients, or maybe even your friends and family? Instead of complaining that, “They just don’t get it!” attend this event to learn useful tactics from Scott Berkun and your fellow attendees. Use these fresh ways of thinking about communicating the importance of design to improve your odds of getting your message across (and likely help you sleep better, too). From influencing coworkers and bosses, to driving strategy, decisions, and budgets, this session will highlight major lessons learned from a long career in evangelizing design and leading project teams.

Bring your own stories to share during this interactive presentation: Successful tactics, difficult situations you’ve encountered, and questions for Scott and Seattle’s design community that we can experiment with and solve together.


6:00p | Doors open

6:00 - 6:30p | people arrive; food & drink & spontaneous conversation

6:30 - 7:30p | Presentation (+ Q&A)

7:30 - 8p | more food & drink & spontaneous conversation, clean up!


Scott Berkun is a bestselling author and speaker on creativity, design and leadership. He’s the former Design & UX Training Manager at Microsoft, and he’s presented his ideas on design at AIGA, IDSA, ASID, Webstock, IxDA, Web Directions, An Event Apart and many other design events and conferences. He’s the author of seven books, including: The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants. His work has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired and other media. He was a project team lead at Microsoft and and has appeared as an expert on various subjects on CNN, CNBC, NPR and MSNBC.