Puget Sound Research Forum hosts Jay Zaltzman (founder of West Market Research) for their last luncheon of the season.
In this session, Jay will discuss:
- What behavioral economics means and its relevance to market research
- How we can use the lessons of behavioral economics to conduct research more effectively
- Tailoring indirect questioning techniques to the research context
- How to help clients better understand the implications of what they hear from research participants
Admission: $35 for PSRF members, $55 for non members