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PSRF: Qualitative Research & Behavioral Economics

  • The Lake Union Cafe 3119 Eastlake Ave E. Seattle, WA (map)

Puget Sound Research Forum hosts Jay Zaltzman (founder of West Market Research) for their last luncheon of the season. 

In this session, Jay will discuss:

  • What behavioral economics means and its relevance to market research
  • How we can use the lessons of behavioral economics to conduct research more effectively
  • Tailoring indirect questioning techniques to the research context
  • How to help clients better understand the implications of what they hear from research participants

Admission: $35 for PSRF members, $55 for non members

Event details