IxDA Seattle is pleased to host Artefact as part of our third annual design-thinking workshops as part of this year's Seattle Design Festival: Design in Motion.
This event is part of a full day of workshops. You can attend one or all workshops. Save 25% when you attend all three workshop.
$20 Regular / $10 Students
ABOUT THE WORKSHOP
The Artefact behavior change workshop will show you how to design products and services that nudge people toward positive behavior change, producing outcomes that benefit end-users and their communities. For example, how can we encourage people to exercise or use public transportation more often?
In this hands-on session, we'll introduce attendees to key concepts in behavioral economics and cognitive psychology to help them understand the often surprising factors that influence human behavior and decision-making. Using a series of engaging and thought-provoking exercises, as well as Artefact’s Behavior Change Strategy Cards, we'll help participants analyze a current problem or design challenge through the lens of behavior change and lead them to generate new solutions.
Students, professionals and design enthusiasts are encouraged to attend. No advanced knowledge or preparation is required.
ABOUT THE PRESENTER
Lada Gorlenko is a UX strategy expert at Artefact, an award-winning technology design and innovation company. Lada has nearly two decades of experience in research, consulting, product, and professional development. She possesses deep knowledge in cross-cultural communication, management training, UX design, technology and product lifecycle research for a number of public and private ventures, including the European Commission, British Telecom, IBM and Microsoft.
Lada is passionate about helping colleagues and clients from different disciplines understand and appreciate the value of great user experiences. She is a co-founding Director of the Interaction Design Association (IxDA) and served on its first executive committee.
Learn more about Artefact on their website and Twitter.